MEDIA ADVISORY

For Immediate Release:
March 25, 2009

Shaken Baby Syndrome Forum to Highlight Prevention

LHSC receives national recognition for program development and implementation

(LONDON, Ontario) – Darryl Gibbs, an international parent spokesperson with personal experience with shaken baby syndrome, will be featured at a forum being hosted by the Trauma Program at Children’s Hospital, London Health Sciences Centre.

The media are invited to attend the Shaken Baby Syndrome forum at the London Convention Centre, on Thursday March 26, 2009 from 2:00 p.m. to 4:30 p.m.

Marilyn Barr, Founder & Executive Director, National Center on Shaken Baby Syndrome, will also be featured and will present the Trauma Program at Children’s Hospital with a national award in recognition of the program’s work in the research, development and implementation of the SBS program.

The forum will build awareness of the extent of SBS, provide strategies and education information, highlight shaken baby syndrome from a family perspective and provide consultation and tools that would facilitate implementation of SBS prevention programming in other organizations.

Lerners Lawyers That Care and the Middlesex-London Health Unit are generously sponsoring the forum. Children’s Health Foundation is also a strong supporter of the forum and the Trauma Program at Children’s Hospital.

Children’s Hospital at London Health Sciences was the first hospital in Ontario to adopt the SBS education program, with a generous grant from the Children’s Health Foundation.

About London Health Sciences Centre
London Health Sciences Centre has been in the forefront of medicine in Canada for over 130 years and offers the broadest range of specialized clinical services in Ontario. Building on the traditions of its founding hospitals to provide compassionate care in an academic teaching setting, London Health Sciences Centre is home to South Street Hospital, University Hospital, Victoria Hospital and Children’s Hospital, two family medical centres, and Lawson Health Research Institute - a joint research initiative with St Joseph’s Health Care, London. As a leader in medical discovery and health research, London Health Sciences Centre has a history of over 30 international and national firsts and attracts top clinicians and researchers from around the world. As a regional referral centre, London Health Sciences Centre cares for the most medically complex patients including critically injured adults and children in Southwestern Ontario and beyond. The hospital’s 10,000 staff, physicians, students and volunteers provide care for more than one million patient visits a year. For more information visit www.lhsc.on.ca

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For more information contact:

Rachelle Wood
Corporate Communications & Public Relations
London Health Sciences Centre
519 685-8500 ext. 77642

rachelle.wood@lhsc.on.ca

After-hours assistance:
Call LHSC Switchboard at 519-685-8500 and ask to page the communication consultant on-call

Shaken Baby Syndrome Background:

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Shaken Baby Syndrome is the violent shaking of an infant or young child and is preventable.

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Shaking infants or young children is never acceptable.

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Infants have the highest risk of being SBS victims during the first few months of life.

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Research has shown that crying is the most common trigger to shaking. There are several common characteristics of this early infant crying that can be very frustrating to caregivers.

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There are strategies to help caregivers cope with early infant crying.

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An education program for parents during their hospital stay after the infantís birth can reduce the incidence of abusive head injuries.

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Our education program at the time of the childís birth has the greatest capability of reaching the largest percentage of new parents in the community.

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Parents educated with practical information are likely to share it with others.

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Research on adult learning suggests that adults are more open to information when it gives them coping tips for life-changing events.

The program implemented at Children’s Hospital at London Health Sciences Centre is based on The Period of PURPLE Crying® a program developed by the National Center on Shaken Baby Syndrome and designed by paediatricians, public health nurses, child experts and parents. A three-year randomized control trial, the gold standard of research, evaluated its effectiveness in changing knowledge and behaviours of parents.

In London, nursing staff are providing individual education to each woman/family (an estimated 6,000 new families yearly), including a take-home 11-page colour booklet and DVD, focusing on positive messages on coping with infant crying.


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Last Updated March 25, 2009 | © 2007, LHSC, London Ontario Canada