MEDIA RELEASE

For Immediate Release:
September 16, 2010

London Regional Cancer Program launches virtual orientation website

(LONDON, Ontario) – London Health Sciences Centre’s London Regional Cancer Program (LRCP) launched their online virtual orientation website today. Located at http://lrcp.tours.lhsc.on.ca, the site provides first-time patients the opportunity to take a guided tour of the cancer program’s facilities, and meet some of the staff who may be providing their care, without having to leave the comfort of their own homes.

A diagnosis of cancer can cause a great deal of anxiety for patients and their families. More than 6,000 patients are referred to LRCP each year for their treatment, which underscores the value of this important new resource.

"The goal of the virtual tour is to help familiarize patients with the services available at LRCP, explain the physical layout of the building itself and offer practical information about what to expect upon arrival for their first visit,” said Gale Turnbull, manager of Supportive Care and Education at LRCP, who also led the project.”

In order to provide an experience that is as realistic as possible, patients who visit the website will be treated to a tour through the facility that replicates a first-time visit from the patient’s point of view. The virtual tour is conducted by former LRCP patient Judy Lambers, and also includes conversations with current LRCP volunteers, staff and physicians.

"I was thrilled to do anything I could to help make things easier for people,” said Lambers. “I’ve gone through it, and prior to arriving at LRCP, you don’t know what to expect. So it’s great to help give people a view into what takes place at their first appointment.”

After a competitive tendering process, the virtual tour was developed in conjunction with local web firm Resolution Interactive Media (ResIM). LRCP and ResIM led multiple audience research sessions with LRCP patients to determine the most appropriate content for the site.

"We really looked to people who had actually gone through cancer treatments to tell us what was important to them and what they would like to see,” said ResIM partner Jonathan Kochis. “Involving them in developing the final product was a really great experience for everyone involved.”

About London Health Sciences Centre
London Health Sciences Centre has been in the forefront of medicine in Canada for over 130 years and offers the broadest range of specialized clinical services in Ontario. Building on the traditions of its founding hospitals to provide compassionate care in an academic teaching setting, London Health Sciences Centre is home to South Street Hospital, University Hospital, Victoria Hospital and Children’s Hospital, two family medical centres, and Lawson Health Research Institute - a joint research initiative with St Joseph’s Health Care, London. As a leader in medical discovery and health research, London Health Sciences Centre has a history of over 30 international and national firsts and attracts top clinicians and researchers from around the world. As a regional referral centre, London Health Sciences Centre cares for the most medically complex patients including critically injured adults and children in Southwestern Ontario and beyond. The hospital’s 10,000 staff, physicians, students and volunteers provide care for more than one million patient visits a year. For more information visit www.lhsc.on.ca


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For more information contact:
Cory Habermehl
Corporate Communications and Public Relations
London Health Sciences Centre
519-685-8500, ext. 58738
cory.habermehl@lhsc.on.ca

After-hours assistance:
Call LHSC Switchboard at 519-685-8500 and ask to page the communication consultant on-call

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Last Updated September 16, 2010 | © 2007, LHSC, London Ontario Canada