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Road Stories for Road Safety


For Immediate Release:
June 2, 2009


LHSC supports new iDrive DVD geared towards 16-24 year olds


(LONDON, Ontario) – Drivers aged 16-24 are four times more likely to be in a fatal crash while speeding and three times more likely to be in a fatal collision while drinking and driving. London Health Sciences Centre’s (LHSC) Trauma program is pleased to support a new effort to improve road safety, through the DVD iDrive: ROAD STORIES.

The DVD features the latest information about new measures (provincial and federal) to address the issues of road safety, the risks and consequences of aggressive and unsafe driving and strategies for making better driver-related decisions.

The iDrive: ROAD STORIES DVD, developed by Ontario Students Against Impaired Driving(OSAID) and the Ontario Ministry of Transportation, will be released to media, students and others on Wednesday, June 3 at 1:15 p.m. at Banting Secondary School in London.

“LHSC’s Trauma Program is pleased to attend and support this DVD release. We are dedicated to preventing injuries and death due to high risk behaviour, including drinking and driving, driver distraction and other road safety issues,” says Jane Harrington, Injury Prevention Educator. “The Traffic Injury Research Foundation identified teenagers as being at a high level of risk on our roads with 40% of all teenage fatalities resulting from road crashes.”

The Trauma Program has a long history of educating the youth of London and Middlesex County about the consequences of making poor choices. One such program is IMPACT (Impaired Minds Produce Actions Causing Trauma) presented to grade 11 students in London, highlighting high risk behaviour, poor choices and the prevention of injury.

For information about iDRIVE:ROAD STORIES please refer to the arrive alive DRIVE SOBER® website http://www.occid.org/ or http://www.lhsc.on.ca/About_Us/Trauma/

About London Health Sciences Centre
London Health Sciences Centre has been in the forefront of medicine in Canada for over 130 years and offers the broadest range of specialized clinical services in Ontario. Building on the traditions of its founding hospitals to provide compassionate care in an academic teaching setting, London Health Sciences Centre is home to South Street Hospital, University Hospital, Victoria Hospital and Children’s Hospital, two family medical centres, and Lawson Health Research Institute - a joint research initiative with St Joseph’s Health Care, London. As a leader in medical discovery and health research, London Health Sciences Centre has a history of over 30 international and national firsts and attracts top clinicians and researchers from around the world. As a regional referral centre, London Health Sciences Centre cares for the most medically complex patients including critically injured adults and children in Southwestern Ontario and beyond. The hospital’s 10,000 staff, physicians, students and volunteers provide care for more than one million patient visits a year. For more information visit www.lhsc.on.ca

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For more information contact:

Rachelle Wood
Corporate Communications and Public Relations
London Health Sciences Centre
519-685-8500, ext. 77642


After-hours assistance:
Call LHSC Switchboard at 519-685-8500 and ask to page the communication consultant on-call