LHSC encourages blood donation with #MissingType

June 11, 2018

Without A, O or B, thousands of Canadians wouldn’t be here today. 

That’s why we can’t live in a world where these letters are missing. With your help, we can fill in the gaps. 

During National Blood Donor Week (June 11-17), organizations remove the letters A, O and B (the blood groups) from their brands in order to highlight the need for blood donations through the #MissingType campaign. 

Every 60 seconds, someone in Canada needs blood. There is no substitute. That is why London Health Sciences Centre (LHSC) is participating in this year’s #Missing Type campaign by removing the Os and A from our logo. Each year LHSC uses almost 21,500 units of red blood cells, 4,000 units of plasma, and 4,400 bags of platelets to care for patients. As an acute care hospital, LHSC cares for the most medically complex and critically ill patients in our region. 

Having a stable blood supply is a key factor in being able to care for these patients – help us to replenish the blood units we use at LHSC to care for our patients!

The need for blood is ongoing, and patients that are treated for such things as cancer, surgery and trauma depend on a stable supply of blood year round. As a member of Partners for Life, LHSC plays an important role in increasing awareness of the need for blood and rallies our staff, physicians and volunteers to make a strong and lasting commitment to blood donation. Anyone can support as a LHSC Partners for Life member, just register online before your next appointment.