CSTAR and University of Toronto’s HMPE Program Collaborate on Marketing Plan

London, Ont - Canadian Surgical Technologies & Advanced Robotics (CSTAR) is collaborating with the University of Toronto’s Department of Health Policy, Management and Evaluation (HPME) to develop a comprehensive marketing strategy to raise the profile of CSTAR’s unique programs and services. The six-member graduate student team from the HPME Program will develop a comprehensive marketing strategy and implementation plan as part of their education experience.

“This ‘reality-based’ opportunity will be challenging and will better prepare our graduate students for future career opportunities” says Louise Lemieux-Charles PhD, Professor and Chair, Department of Health Policy, Management and Evaluation at the University of Toronto. Dr. Lemieaux-Charles also added “They will learn about the role of partnerships in an evolving, and highly innovative area of health care.”

John Parker, Director of CSTAR, welcomes the opportunity to work with the HMPE graduate students.
CSTAR is delighted to provide students of University of Toronto’s HPME Program with a valuable learning opportunity. CSTAR’s current research and education activities and future completion of its $5M Kelman Center for Advanced Learning will benefit from these talented students’ dedicated focus on our marketing needs.”

The project is now underway and will be completed April 2008. . For more information about University of Toronto’s HMPE Program or CSTAR, please refer to the following websites: www.hpme.utoronto.ca or www.lhsc.on.ca/cstar.

For more information, please contact John Parker at: john.parker@lhsc.on.ca.

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Last Updated February 6, 2008 | © 2007, LHSC, London Ontario Canada