Injury Prevention


Zone E, Level 1, Room 129 (E1-129)
Children’s Hospital
800 Commissioners Rd. East
London, ON.


Jennifer Lindsay
Injury Prevention Specialist
Telephone: 519-685-8500 x 56041


Our Program:

Injury is the leading cause of death in children and adolescents. Preventable injuries account for more deaths in children and youth than all other causes of death combined.

There are two types of injury:

  • Unintentional injuries such as those sustained from falls, motor vehicle collisions and recreational activities
  • Intentional injuries such as child abuse, assault and suicide

At Children’s Hospital, our focus is on prevention, awareness and education so that we can strive to prevent injuries before they occur.

Our goal is to increase and improve the education of parents and caregivers with the ultimate goal of fewer injuries among children and youth.

Our current education and prevention programs include:

Period of PURPLE Crying:

Did you know your baby would cry like this?
Our newest injury prevention program is called the Period of PURPLE Crying (PURPLE) and is an in-hospital education program designed to prevent the devastating consequences of Shaken Baby Syndrome (SBS) in infants.

SBS is the name given to the collection of signs and symptoms resulting from violently shaking an infant or a young child, with or without impact to the head.

PURPLE approaches SBS prevention by helping parents and caregivers understand why infants cry, how to cope when they feel overwhelmed and prevent attitudes and behaviours that can lead to shaking or abuse.

For more information and resources that explain why crying can be so frustrating and how PURPLE can help you to cope, visit

For medical facts and information on Shaken Baby Syndrome visit

For information on this program, please contact:
Jennifer Lindsay at 519-685-8500 X 56041 or

IMPACT (Impaired Minds Produce Actions Causing Trauma)

Our hallmark injury prevention program is IMPACT, a collaborative, multidisciplinary program that educates high school students about the consequences of high risk driving behaviours such as driving while impaired by drugs or alcohol.

For more information visit the LHSC Impact Program Website

VIP Program

Our VIP program for Grade 6 students helps them to make better decisions and resist peer pressure. The presentation discusses medical consequences of poor choices, drugs, alcohol, smoking and unsafe activities. For more information visit VIP: Values, Influences & Peers

Our Team:

Jennifer Lindsay - Injury Prevention Specialist
Kaitlyn Jacobs – Injury Project Associate
Christopher Stolworthy – Injury Project Associate

Links & Resources: