Click for Babies Launch - November 1st, 2013

CLICK for Babies is a grassroots public education campaign organized by the National Center on Shaken Baby Syndrome (NCSBS) in partnership with hospitals, public health and child abuse prevention groups to create awareness of the leading trigger for infant abuse, frustration with infant crying.


Children’s Hospital’s goal is to continue to promote the Period of PURPLE Crying program which is aimed at the prevention of infant injuries and shaken baby syndrome. Each baby born at LHSC in the month of November will receive a purple hat to help educate parents on the Period of Purple Crying; a frustrating period of increased crying that all infants experience in the first weeks and months after birth.


Promotion of the campaign involves recruiting knitters, crocheters and bloggers from across London and surrounding area to not only make PURPLE colored baby caps, but to educate others through word of mouth and active discussions on social media.


The caps are collected by collaborating organizations and then distributed to London Health Sciences Centre, Victoria Hospital. Nurses then distribute the handmade caps to families with their copy of the PURPLE program through the entire month of November.


Since the 2011 launch of the CLICK for Babies campaign, over 120,000 handmade caps have been donated and distributed to infants across North America.

Call to Knitters

Help prevent infant abuse in Southwestern Ontario. Knit PURPLE newborn baby caps!



-As many as you like

-Any newborn cap pattern & any shade of PURPLE yarn

-Please no strings, pom-poms or wool…


Your knitted caps will:

-Help raise awareness about the Period of PURPLE Crying.

-Help us educate parents that crying is normal & that it is never okay to shake or harm an infant.

If you are interested in knitting purple hats for the Click for Babies program, please send them to the Kelly Barzsa- Jenkins at LHSC, VH, Rm D6-101.


babies in purple hats

Candice and Haley and Hannah sporting their new hats


mom and babies



Haley Penner in her new purple hat



Aurora Bothwell wearing her purple hat

Denise surrounded by hats

Denise Polgar, Injury Prevention Specialist, Trauma Program.  Surrounded by 5,200 knitted baby hats!